WATCH: 1:43 boyband releases trending Valentine ‘hugot’ song
MANILA, Philippines — The boy band behind the 2013 Star Awards for Music Song of the Year “Sa Isang Sulyap Mo” is back and it has new members that will serenade Original Pinoy Music (OPM) love song lovers.
The new 1:43 features four talented and charismatic young men in the person of tourism graduate Art Artienda, hospitality management Ced Miranda, model Jason Allen Estroso and Canadian-raised Wayne Avellano.
Last January 11 at 11:11 AM, 1:43 members launched their second comeback single “Pasensya Na,” and uploaded the music video on different social media sites.
Presented by world-class leather goods maker McJim Class Leather, the “Pasensya Na” music video was filmed by the 1:43 team in Taipei, Taiwan, on December last year.
Composed by Jason Dedal and arranged by Sonic State Audio Studio, “Pasensya Na” expresses the kind of love that is willing to give — and give some more — just as long as the beloved is happy.
“If they love the song, they will surely get hooked on this visual and auditory treat of a video that we have prepared for them. ‘Pasensya Na’ is something that almost everyone can relate to as most of us — at one point in our lives — have been martyrs of love and slaves to our emotions,” said 1:43 founder and manager Chris Cahilig.
McJim recently picked the revitalized 1:43 as the second recipient of its Dreams Get Real OPM Advocacy Grant for “Pasensya Na.”
Having been consistently supportive of Filipino music, McJim likewise tapped 1:43 to further promote OPM by making it more appealing and relevant, especially to the younger generation.
“Pasensya Na” may also be streamed in various digital platforms like Spotify worldwide, and is currently enjoying favorable airplay on FM radio stations nationwide. It follows the success of 1:43’s hit comeback single “Trapik Tralala,” which centered on love in the time of traffic gridlock.
“Whether it’s all about unrequited love, loving someone from a distance, or pining for a lost love, ‘Pasensya Na’ speaks for those who have given their lovers all they’ve got and are still found wanting. If you have ever said sorry or ‘pasensya na’ to someone because loving them too much is simply not enough, this song speaks to you,” Cahilig said.