MANILA, Philippines — Since more and more Filipinas are turning to sports, from 34B, Filipinas’ average bra size has become 36A and 36B.
Such has been among the findings of direct-selling company Avon Philippines after studying the Filipinas’ changing body shapes through the years, said marketing director Jean Reyes.
According to her, from 38, the plus size bra size is now 40.
“Women have become more robust. If then, 32 to 34 were the bestsellers, now, it’s 36 because of Filipinas’ lifestyle. They’re now more active in sports,” Reyes explained in a recent interview with Philstar.com.
To cater to Filipinas’ sportier lifestyles, lingerie makers like Avon are now adding technological materials to traditional brassiere materials like lace and are introducing sportier styles, so the woman on the go will find it easier and not restricting to move, Reyes said.
While getting more athletic, the company’s studies show that about 60 percent of Filipinas need body positivity or to be confident about their body shape, said Reyes.
Thus, the company recently launched a new campaign, “Confidence is the New Sexy.” During the event, four women took turns delivering monologues to share how they feel about body stereotypes, and how they have come to discover that confidence is what “sexiness” is all about.
“A woman may be strong, curvy, petite, and fuller, but these are only shapes and sizes,” the four women proclaimed in unison. “Our skin is a record of our milestones, our bones are barks that withstood storms, our muscles are symbols of our endurance, and our shape is our fingerprint. The true measure of our beauty is in how much we embrace who we truly are. That’s real confidence and that’s what makes us truly sexy.”
“Adhering to the advocacy of women empowerment, we realize the need to encourage body positivity among Filipinas. We believe that every woman is worthy of self-love, acceptance, and confidence, regardless of her size or how others see her physically,” said Reyes.
Recently, the company held the first ever experiential exposition of its best-selling products during the company’s Sales Leaders Congress (SL Congress) held at the SMX in Mall of Asia Complex.
Dubbed “Avon City,” the event also marked the first time that the company has held its SL Congress simultaneously with its National Sales Convention (NASCON).
The product expo highlighted the company’s expertise in product categories where it has consistently held top market positions, namely, fragrance, makeup, hand and body lotion, roll-on deodorants, and intimate apparel. Other Avon hot sellers included in the expo are jewelry and watches, accessories, and home and kids essentials.
The products were featured in booths for guests to try and experience, made more interesting through a variety of themes like Home and Kids Market, Fragrance Be Arcade, Fashions Loungerie, Skin Care Juice Bar, Jewelry Chocolaterie, Simply Pretty Picnic Park, Accessories Cake Shop, and Personal Care and Color Theater. Freebies and delightful treats were given to guests who dropped by the festive booths.
According to Faith Fernandez-Mondejar, director for communications for Avon Asia Pacific and Philippines, the company’s continuous delivery of innovative products speaks of the company’s commitment to both its consumers and its sales representatives.
The brand has been around for more than 130 years, serving the constantly changing needs of generations of women through scientific breakthroughs and reliable consumer studies.
“We have seen how women evolve with their needs and taste over the years, that’s why we have come to a deep understanding of what they look for when it comes to beauty.” Mondejar continued.
The company’s products include well-recognized and beloved brands such as Anew, Color, Care, Skin-So-Soft, and Advance Techniques sold through nearly six million active independent sales representatives.
The NASCON was held at MOA Arena, hosted by award-winning actor and makeup wizard Paolo Ballesteros. Celebrated under the theme “Ikaw Na,” representatives were treated to fund and exciting activities throughout. It was capped by a mini concert featuring Ogie Alcasid and Yeng Constantino.
The major events also proved to be a gathering of high-profile celebrities and Avon ambassadors such as Bettina Carlos, Jodi Sta. Maria, Iza Calzado, Ruffa Gutierrez, Marian Rivera, James Reid, Nadine Lustre, Angel Locsin, Jennylyn Mercado, Enrique Gil, Paolo Avelino, Liza Soberano, Anne Curtis, and Daniel Matsunaga.
Sterling performances were provided by acts like Nyoy Volante, Zeus Collins, Nikko Natividad, DJ Boyet Almazan, Morisette Amon, Basil Valdez, and Jason Dy.
Accessories Cake Shop
Simply Pretty Picnic Park
— Avon Philippines (@AvonPH) May 19, 2017